The brand new social media middleman guidelines may increase compliance prices for gamers, making it tough for smaller firms to compete in opposition to greater giants like Fb, based on trade watchers.
The brand new guidelines, introduced final week, distinguish between ‘social media intermediaries’ and ‘vital social media intermediaries’ with 50 lakh registered customers as the brink for the categorisation.
Vital social media intermediaries should comply with extra due diligence, together with the appointment of a chief compliance officer, nodal contact individual and resident grievance officer – with all three officers residing in India.
Massive gamers like Fb have stated they’re learning the foundations.
Whereas many within the sector have lauded the brand new rules, saying these intention to deal with considerations like grievance redressal, pretend information and on-line security of customers, a piece of the trade has aired considerations round elevated compliance value that may very well be difficult for smaller gamers.
Software program Freedom Regulation Centre (SFLC) founder Mishi Choudhary stated the foundations name for an undue burden and compliance and “guarantee solely bigger gamers with funds and wherewithal of huge authorized groups