The Khadi and Village Industries Commission (KVIC) on Saturday said that it has forced e-commerce portals Amazon, Flipkart, Snapdeal and others to remove over 160 web links selling products under the brand name of ‘Khadi’.
KVIC is a statutory corporation under the Ministry of Micro, Small and Medium Enterprises and is the original owner of the ‘Khadi India’ brand.
The popularity of Khadi products has resulted in mushrooming of several entities selling products under the Khadi India brand.
KVIC had served legal notices to over 1,000 firms using the brand name Khadi India to sell their products and thus causing damage to its reputation and loss of work to Khadi artisans.
After KVIC served legal notice, Khadi Global has also discontinued using its website www.khadiglobalstore.com and also removed its social media pages on Twitter, Facebook and Instagram and have sought 10-day time to remove all such contents and products using the brand name Khadi.
The KVIC action has also resulted in shutting down a number of stores across the country that were selling fake Khadi products.
“These e-commerce portals were selling products like