For small business homeowners one key to success is hiring good individuals. PR campaigns are used to make, to hold or to vary company’s image. Company ought to work with its picture in fallowing circumstances: intensification its positions available on the market when advertising campaign does not give revenue any more; during strife with competitors to point out customers that we have now not solely greatest product but also our firm is very “good”; in different battle conditions which became known to public. Strategy Management PR campaigns cannot be made as a substitute of promoting campaigns, they should be made in a parallel methods. Advertising, nonetheless, doesn’t cease with market…