Since late 2018, Paras Chopra has enabled people to vicariously grow their own organic vegetables in small parcels on his 55-acre farmland in Gurugram. Now, the seasonal produce from a larger portion of the land is feeding a spurt in demand.
Kosara, the app-based community farming venture that Chopra set up, is now delivering products within a week of registering new subscribers — those who simply want the organic farm produce. Its regular subscribers have their own virtual kitchen gardens, typically 700 sq ft, where vegetables of their choice are grown by local farmers. Kosara charges Rs 3,000 per month for a basket full of produce home-delivered every week, enough to feed a family of four. It caters to customers in Gurugram, Delhi and Noida, with plans to start in Faridabad soon, says Chopra, a former corporate lawyer.
The lockdown-driven surge in demand for organic food is a shot in the arm for community-supported agriculture. “Organic and local go hand in hand,” says Shameek Chakravarty, co-founder of agri-tech start-up Farmizen. The Bengaluru-based firm serves people in the city and Hyderabad. After the lockdown, it has added 5,000 to its existing customer base of 12,000.