Fb Inc., going through intense scrutiny over its enterprise practices, is planning to rebrand the corporate with a brand new identify that focuses on the metaverse, based on The Verge.
Chief Government Officer Mark Zuckerberg is anticipated to announce the identify on the firm’s Join convention on Oct. 28, the web site reported on Tuesday.
A Fb spokesperson declined to remark, saying the corporate doesn’t “touch upon rumor or hypothesis.”
Zuckerberg, who co-founded the social community in 2004, has mentioned that the important thing to Fb’s future lies with the metaverse idea — the concept customers will stay, work and train inside a digital universe.
“Within the coming years, I count on individuals will transition from seeing us primarily as a social media firm to seeing us as a metaverse firm,” Zuckerberg mentioned in July. “In some ways the metaverse is the final word expression of social know-how.”
The rebranding would come at a time when Fb is underneath fireplace from regulators, lawmakers and activists. Whistle-blower Frances Haugen has shared 1000’s of firm paperwork with regulators and the Wall Road Journal. The paperwork detailed