The Tea Affiliation of India (TAI) on Sunday mentioned provide outstripping demand is a serious trigger for the issues dealing with the tea business within the nation.
It additionally spelt out varied measures to appropriate the scenario, together with the necessity to improve home consumption of the beverage.
In a submission earlier than Union Trade and Commerce Minister Piyush Goyal right here, TAI president Ajay Jalan mentioned provide outstrips the demand and it is among the root explanation for the issue.
“Now we have to control provide and create demand for tea,” he added.
Advocating for promotion of tea consumption, he pointed that per capita consumption of tea in India is as little as 830 grams per head/12 months as in comparison with 1.61 kg per head within the UK or 1.01 kg per head per 12 months in Pakistan.
“A rise of even by 100 gram per capita consumption would result in consumption of one other 131 million kg yearly,” Jalan added.
He mentioned there’s a want to advertise tea as an excellent meals/beverage highlighting the immense well being