Helped by improved supply expertise, digitally native manufacturers (DNB) and vertical market gamers have risen to the highest of the logistics worth chain, in response to the third version of RedSeer-Shadowfax Supply Delight Index survey.
In calendar yr 2020, direct-to-consumer (D2C) manufacturers grew thrice sooner than total e-commerce in India, the survey discovered. The foremost development drivers for this section embody the sizable set of mature clients and an enabling infrastructure.
Throughout totally different classes, the report discovered totally different winners. Within the e-tailing marketplaces section, Amazon, Firstcry, Myntra, Nykaa and Purplle led the pack, whereas Dunzo led within the hyperlocal marketplaces facet, adopted by Flipkart Supermart, and Swiggy. Amongst conventional manufacturers and retailers, Life-style was the clear winner, whereas amongst digitally native manufacturers (DNB), Mi, Mamaearth, Wow, Bewakoof, and Boat led the pack.
The report surveyed round 10,000 shoppers to evaluate the supply expertise of 38 logistics gamers, based mostly on satisfaction throughout velocity of supply, pre-delivery expertise, throughout supply expertise, and the post-delivery expertise.
“The index reinstates our perception that buyer expectations are transferring in direction of sooner and sooner deliveries immediately. Alternatively, manufacturers who’re investing behind velocity and supply delight for shoppers are gaining market share and consequently rising as leaders within the index,” mentioned Abhishek Bansal, co-founder of Shadowfax.
DNB platforms have improved velocity of supply by launching micro-warehouses in partnership with third occasion warehouse aggregators and offering similar day or subsequent day deliveries in key metro and tier-1 cities. DNB platforms have additionally improved total supply expertise by enabling deeper integration with the logistics companions resulting in a discount in refund time and guaranteeing pro-active communication to shoppers at numerous levels of deliveries.
The examine additional discovered that there’s excessive significance of specific supply amongst shoppers with increased willingness to pay for these service in on-line pharma deliveries.
“The examine has proven that regardless of the exceptional development of the D2C manufacturers in latest instances, these manufacturers have been capable of present a superlative supply expertise with the assist of third-party logistics gamers. Additional, the specialised gamers within the warehousing and logistics area are enabling these new- age manufacturers to meet the rising demand with a top quality expertise,” mentioned Anil Kumar, founder and CEO of RedSeer.