Wholesome snack model, Eat Higher mentioned it has raised an undisclosed quantity in progress funding from e-commerce funding market GetVantage. The funds can be invested to gas growth by specializing in advertising and marketing and new product launches within the coming months.
Launched in August 2020 The Eat Higher Firm mentioned it has registered sturdy progress and developed a buyer base of over 15,000 folks.
“During the last 11 months, we’ve gotten an amazing response and have clocked in double-digit progress charges month on month,” mentioned Mridula Kanoria, Founder, Eat Higher. “This validates my perception that given a selection folks will select wholesome, 100 per cent pure snacks for his or her households.”
Kanoria mentioned having realized the significance of creating more healthy decisions, folks want to purchase from manufacturers which might be utilizing the perfect of components and making snacks with out the addition of any dangerous preservatives or synthetic flavors. “The packaged meals business is ripe for disruption and the extra capital infusion from GetVantage will allow us to supercharge progress and assist our prospects make more healthy decisions,” mentioned Kanoria.
Apart from promoting its merchandise by way of its web site and varied marketplaces, the corporate additionally has a robust gifting portfolio and counts Visa, Razorpay, Pine Labs, and Godrej Housing Finance amongst its prospects.
Because the main revenue-based financing fintech platform in India, GetVantage has invested in over 70 digital-first manufacturers throughout sectors. The agency mentioned it’s dedicated to driving progress for native, home-grown manufacturers like The Eat Higher Firm, that are the way forward for e-commerce in India. The corporate is on observe to fund over 250 manufacturers within the subsequent 12 months.
“We’re excited to assist extra ladies founders like Mridula who’re fueling entrepreneurship in India,” mentioned Bhavik Vasa, founder, and CEO, GetVantage. “As a founder’s platform, we glance to empower India’s most fun entrepreneurs and e-commerce companies like Eat Higher with revenue-based financing to catalyse progress.”