Google-owned YouTube, a web based video sharing and social media platform, is ready to accumulate social commerce media start-up simsim, betting on the rising alternative within the section in India. The monetary particulars of the deal weren’t disclosed. simsim was based in June 2019.
“As increasingly more buying occurs on-line, video has an essential position in serving to viewers uncover new merchandise and discover professional recommendation they belief,” mentioned Gautam Anand, VP, YouTube APAC in a weblog.
“Immediately, we’re taking one other step to assist viewers uncover and purchase merchandise from native companies: we have now signed a definitive settlement to accumulate simsim and anticipate to finish the transaction within the coming weeks.”
simsim, in response to Anand, helps small companies transition to e-commerce through the use of the ability of video and creators. The simsim app serves as a platform to attach native companies, influencers and clients.
The corporate had raised $16 million in 2020.
In response to a joint report by consulting agency Bain & Co and enterprise capital agency Sequoia Capital final yr, the social commerce alternative in India is pegged to achieve $16-20 billion by 2025, in comparison with round $2 billion final yr.
Different examples of platforms enabling social commerce are GlowRoad, Store 101 and Bulbul. “These platforms function by way of apps that may be downloaded totally free, and predominantly goal the mushrooming variety of cellular customers eager to earn an additional revenue,” mentioned Ankur Pahwa, EY India e-commerce and shopper Web chief.
Social commerce means shopping for and promoting straight by way of a social media platform reminiscent of Fb, WhatsApp, Instagram or Twitter. The app consumer is known as the reseller.
In an announcement, simsim co-founders Amit Bagaria, Kunal Suri and Saurabh Vashishtha mentioned, “We began simsim with the mission of serving to customers store on-line with ease, enabled by way of small sellers and types showcasing and promoting their merchandise utilizing the ability of content material by trusted influencers. Being part of the YouTube and Google ecosystem furthers simsim in its mission.”
Anand mentioned: “There will likely be no speedy modifications to simsim, the app will proceed working independently whereas we work on methods to showcase simsim provides to YouTube viewers.” He mentioned the funding builds on YouTube’s ongoing investments in India reminiscent of India Digitisation Fund.
Earlier this yr, social commerce platform Mesho grew to become a unicorn with funding led by SoftBank Imaginative and prescient Fund 2. The spherical valued the agency at $2.1 billion.