Skincare model Minimalist raises Rs 110 crore by means of a number of traders

Skincare model Minimalist raises Rs 110 crore by means of a number of traders



Minimalist, a homegrown skincare model, has raised Sequence A funding of Rs 110 crore ($15 million) by means of a number of worldwide traders in simply 9 months of its inception. This milestone, the corporate mentioned validates the model as a forerunner within the private care phase. The spherical was led by Sequoia Capital India, with participation from Unilever Ventures, the enterprise capital arm of British multinational shopper items firm.


The model plans to make the most of the funds to boost its infrastructure and R&D capabilities, and launch in international markets. It could additionally double down on its content material creation efforts by sharing well-researched information about skincare with its customers.





Minimalist was launched in 2020 by Mohit Yadav and Rahul Yadav. The agency mentioned it’s a mission-driven model dedicated to bringing excessive ranges of efficacy and transparency to the non-public care phase and is quickly gaining reputation resulting from its values and ethos.


“Shoppers at the moment are wanting past advertising claims and are looking for efficacy-based skincare merchandise,” mentioned Mohit Yadav, co-founder, Minimalist. “Our progress up to now proves {that a} radical change within the skincare trade is underway. Along with our clients, we’re creating ‘Skincare 2.0’ by providing confirmed options pushed by scientific improvements.”


To this point, Minimalist has served over 1 million clients. The agency mentioned its merchandise are well-liked amongst each men and women searching for options to zits, pigmentation, extra sebum and boring pores and skin.


Having a portfolio of numerous skincare and hair care merchandise, the model retails by means of its personal web site, together with e-commerce giants like Amazon, Nykaa, Flipkart, Myntra, and quite a few different marketplaces. Minimalist presently provides 20 merchandise starting from serums, toners, face acids, and moisturizers. The corporate mentioned their merchandise are nicely researched, backed by confirmed science, secure, efficient, mindfully created, and fitted to all pores and skin varieties.


“Minimalist’s merchandise take an efficacy-first method utilizing transparency and science as underpinnings to enhancing private care outcomes,” mentioned Shailesh Lakhani, managing director, Sequoia India. “This has resulted in a robust following and enterprise momentum. Having seen the facility of Mohit and Rahul’s execution over a few years, Sequoia Capital India is thrilled to steer the Sequence A financing within the firm,”


Pawan Chaturvedi, associate at Unilever Ventures mentioned Minimalist is trailblazing science-backed clear magnificence formulations in India. He mentioned it’s a development that has gained large shopper acceptance worldwide and with rising shopper traction in India.


“We stay up for working with the founders and administration staff together with our fellow traders in supporting the model’s ambitions over the approaching years,” mentioned Chaturvedi.

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