When evaluating advertising with gross sales and contemplating how they relate to 1 one other I always consider the medium sized business where I had my first job. I learned a very long time ago that your brand is one thing that exists in the mind of your buyer. Ads don’t change the perception of your model. Branding is a judgment, a sentiment, a sense, that’s created by the sum of all of the interactions I have with an organization. Advertising and marketing automation benefits you probably the most when it’s as focused as attainable. How you need to goal it depends on your products or services—and your buyer base. Segmentation…