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The primary goal of a business is to create a customer as a result of it’s the customer that can determine the growth potential of a business. The Journal of Advertising and marketing (JM) develops and disseminates knowledge about actual-world marketing questions relevant to students, educators, managers, shoppers, policy makers and other societal stakeholders. It’s the premier outlet for substantive research in advertising. Since its founding in 1936, JM has performed a significant role in shaping the content material and boundaries of the marketing discipline. JM is included within the Monetary Times High 50 2016 Analysis Rank and the UT … Read More