ROI is limited in that it doesn’t take into account the time frame, opportunity costs, or the effect of inflation on investment returns, which are all important factors to consider. ROI can be used in conjunction with the rate of return (RoR), which takes into account a project’s time frame. One may also use net present value (NPV), which accounts for differences in the value of money over time due to inflation. The application of NPV when calculating the RoR is often called the real rate of return. And, while ultimately, you want a good app experience, you also inevitably… Read More