You should have gathered insights through customer analysis into who your customers are, what they want and need, and how your business can appeal to them and compete with rivals. Whether it’s dropped calls during business negotiations or stock market crashes, business life can throw obstacles in your way. But a business model should have built-in flexibility and be adaptable to changing circumstances or shifts in the market. Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets. Yes, every business can learn from the heritage… Read More