Start-up Loans for Expansion and Growth: Scaling Your Business

But it was years later when a friend of mine was diagnosed with skin cancer that I became inspired to change the way the world thinks about sunscreen. Soren Kaplan is a bestselling and award-winning author, a Columnist for Inc. Magazine, a globally recognized keynote speaker, the Founder of, and an Affiliate at the Center for Effective Organizations at USC’s Marshall School of Business. Business Insider and the Thinkers50 have named him one of the world’s top management thought leaders and consultants. From retailers like Blockbuster and Borders Books to tech giants like Nokia and Blackberry, seemingly untouchable brands have been caught off guard by rapidly changing business landscapes.

Coffee gets high on emotional appeal in India

Startups business

The biggest challenge when starting a pet service startup is marketing to build trust with pet owners that will choose you to take care of their furry family members. The fitness industry is enormous and one that will likely never stop growing in one way or another. Trends come and go in the fitness space, but one problem will always be universal — how do ordinary people achieve their exercise goals?


Many startups overspend on marketing and don’t always get the results they hope for. This is why it is recommended to work with marketing consulting companies, as they can give guidance and useful tips to boost your marketing efforts. Know your sector inside and out, and spend wisely on strategies that are a good fit for the market, your customers, and your budget. Make sure your plan contains a wide range of tactics, but not all should dent the budget. You might consider affiliate marketing or partnering up with other startups.

How to choose a startup idea

Chamber of Commerce.Sullivan pointed to the Labor Department’s proposal last year that would redefine independent contractors verse employees. Anyone considered economically dependent on the company would be reclassified as an employee instead of a contractor, which would entitle them to more benefits according to the agency. If you like the idea of an ecommerce startup but don’t have the room to store items to sell, dropshipping could be the perfect solution. Dropshipping startups simply take customer’s orders online, but instead of filling orders themselves, they are sent to a third-party retailer for fulfillment.

Be sure to reward customer loyalty by offering discounts and benefits for returning and regular customers. This pays dividends regarding word-of-mouth marketing and building your brand’s reputation for good service. Always consult your senior team and co-workers about the skills needed for the business. Make sure you consider diversity and personality; in a small company, you want the broadest range of backgrounds and talents you can afford. However, you also want employees who will match your startup’s ethos and approach and get on well with your modest-sized existing team.

In startups, many decisions are made under uncertainty,[4] and hence a key principle for startups is to be agile and flexible. Founders can embed options to design startups in flexible manners, so that the startups can change easily in future. Design thinking is used to understand the customers’ need in an engaged manner. Emma McGowan is a full time blogger and digital nomad has been writing about startups, living with startup people, and basically breathing startups for the past five years. Emma is a regular contributor to Bustle,, KillerStartups, and MiKandi. Her byline can also be found on Mashable, The Daily Dot’s The Kernel, Mic, The Bold Italic, as well as a number of startup blogs.

A startup company is… solving a problem.

This startup offers a lot of potential for entrepreneurs who have a creative idea to make finances and investing more attainable. For example, apps that hold users accountable for reaching their savings goals or successfully putting aside their funds to invest in stocks are popular examples of fintech startups. Ridesharing is extremely popular, especially in cities, making this a potentially lucrative startup idea. The technology allows the sharing of transactions and information between multiple businesses, people, and software. Launching a startup in this industry provides a wide scope as you’ll be finding a way to use blockchain technology to solve problems, and those can be in any space from aerospace to the food industry. The key here is to understand how this technology changes information-sharing and find a customer pain to resolve.

Start-up funding forums

Nevertheless, start-ups may ultimately face competition when incumbents wake up to new innovations, and they will definitely face pressure from other start-ups trying to beat them to market. The answer wasn’t straightforward—in fact, they identified four possible paths. According to Steve Blank, one of the well-known serial entrepreneurs, the main goal of a startup is to find a repeatable and scalable business model.

Investing rounds

The software takes just one to two days to integrate, and creates a checkout flow for African mobile money accounts. The company believes that mobile money is the future of payments in Africa, with debit or credit cards and banks playing a secondary role. Co-founders Patrick Gunning and Diana Kraskouskaya lead the team at Dunad Therapeutics, as CEO and COO. Since incorporating in 2020, the company has raised a total of £14.5m, across two funding rounds with investors including Epidarex Capital. The seed-stage startup was founded at the beginning of 2022, making it one of the youngest companies on our list of top UK tech companies. Based in Oxford, the team is currently undergoing a drug discovery programme, to identify novel small-molecule modulators.

The Intellectual Property Strategy

Customers wanted your product — you just didn’t always have what they wanted in stock. It might be time to consider inventory management software features. While it’s true that many food brands are fighting an uphill battle with aggregators, land lords & overall market sentiment.

Next, develop a prototype, and test its usability; once you’re satisfied with your smart accessories performance, your startup is ready to be born. With cannabis regulations easing up in many parts of the world, there’s never been a better time to look at a cannabis startup. There are many different aspects to this industry, from growing to consumption and end-use products. This is not a space for beginners, though, so if you really want to develop an innovative and successful cannabis startup, start immersing yourself in the industry and figure out what problems need solving. Every small business should have a website; however, many entrepreneurs are too busy to dedicate themselves to developing an effective website for their business. A website development startup can either directly assist customers in developing their website or give them easy access to the tools they need to set up their website in a snap.

Real estate

However, you will also need indirect channels to tackle a more fragmented market. Don’t be afraid to blend key account, online, marketplace and integrators. Make Sales a CEO job priority, whether working with internal or external business development resources.