Investment in Renewable Energy: Contributing to a Sustainable Future

Over time, it is normal for the average ROI of an industry to shift due to factors such as increased competition, technological changes, and shifts in consumer preferences. Examples like Jo’s (above) reveal some limitations of using ROI, particularly when comparing investments. While the ROI of Jo’s second investment was twice that of the first investment, the time between Jo’s purchase and the sale was one year for the first investment but three years for the second. Because investment increases an economy’s capacity to produce, it is the factor responsible for economic growth. For growth to occur smoothly, it is … Read More