Advertising volumes grow 10% in 2020, Dettol steals show: BARC data

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Growth in ad volumes for 2020 was up 10 per cent from a year ago, with the recovery being sharp in the second half of the year when the Unlock phase began

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BARC | Dettol | advertising

Calendar year 2020 was disrupted by the Covid-19 pandemic and the subsequent lockdown. Yet, a look at the full-year volume numbers shared by the Broadcast Audience Research Council of India (BARC) shows that top advertisers increased their visibility significantly during the period.


Growth in ad volumes for 2020 was up 10 per cent from a year ago, with the recovery being sharp in the second half of the year when the Unlock phase began.



such as Hindustan Unilever (HUL), Reckitt Benckiser (RB), Procter & Gamble and ITC retained their position as the country’s top four advertisers during the year, though HUL and RB increased their ad volumes sharply by 30 per cent and 37 per cent each.



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Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world.

Days Before Trump Exit, US Rebrands Cuba State Sponsor Of Terror

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President Donald Trump’s outgoing administration on Monday returned Cuba to the US blacklist of state sponsors of terrorism, erecting a last-minute roadlock to expected efforts by President-elect Joe Biden to ease tensions.

The terror designation severely hampers foreign investment and can only be removed after a formal review by the Biden administration, meaning it may remain in force for months.

With nine days left in office, Secretary of State Mike Pompeo cited Cuba’s ties with Colombian rebels, alliance with leftist Venezuela and sanctuary to several US fugitives in justifying the blacklisting.





US Secretary of State Mike Pompeo, seen in March 2020, has redesignated Cuba as a state sponsor of terrorism
 AFP / ANDREW CABALLERO-REYNOLDS

“With this action, we will once again hold Cuba’s government accountable and send a clear message: the Castro regime must end its support for international terrorism and subversion of US justice,” Pompeo said in a statement, referring to former leaders Fidel and Raul Castro.

“The United States will continue to support the Cuban people in their desire for a democratic government and respect for human rights, including freedom of religion, expression and association,” he said.

Then-president Barack Obama in 2015 delisted Cuba as a state sponsor

Need for more indigenisation of India’s oil and gas sector: Petroleum secy

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Petroleum Secretary Tarun Kapoor believes that a large number of products, which are used in the oil and gas sector, and are imported at present, should be manufactured in India.


“We are looking at a large number of products which are currently being imported. We want them to be made in India. We have asked Engineers India Ltd (EIL) to work on vendor development. The government sector alone in the oil industry has a capital expenditure of over Rs 1 trillion a year, there is operating expenditure also and the private sector is spending too. In all around Rs 1.5 trillion to Rs 2 trillion is spent by this sector annually,” Kapoor said while addressing the Energy Startup Summit 2021 organised by Tata Motors and Repos Energy.


Kapoor gave the example of gas meters and said that presently there is not enough capacity in the country to manufacture them.


Speaking at the event earlier, Chief Executive Officer of NITI Aayog, Amitabh Kant, said, “There is focus on new technologies like solid state batteries and direct solar wafers which are the future. The world is on the cusp of a mobility revolution which is

Expect 2021 to be better in terms of sales: Toyota Kirloskar Motor

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expects its sales to be better in 2021, against 2020, on the back of various factors such as new product launches and expectations of an economic revival, a senior executive has said.


The company witnessed a 6 per cent rise in wholesales in the December quarter, reporting a 14 per cent rise in December wholesales at 7,487 units against 6,544 in December ‘19.


“We believe demand will carry forward in January as well. We have already introduced three products, which gives us confidence that 2021 will be better in terms of sales,” TKM senior vice-president (sales and service) Naveen Soni told PTI.

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Getting to know your business credit score

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If you’re not sure how your business credit score may be affecting your organisation, you’re not alone.

Ben Buckton at Experian explains that recent research the carried out revealed almost a fifth of small business owners admitted that they felt they had an insufficient understanding of business credit scores.

For that reason, many small businesses are harming their chances of gaining access to credit, getting better deals from suppliers, and securing additional funding to help grow their business.

When looking to extend a company’s credit facility, a business credit score forms a key part of the decision-making process for financial and commercial lenders, service providers and suppliers.  So, here are some tips on how to improve your credit score:

Tip 1: Be aware of what impacts your credit score

Knowing what impacts and helps your credit score is vital. Bankruptcy, numerous applications for credit accounts in a short time period, and County Court Judgments can harm your score. Prompt payment to suppliers, filing annual accounts, and registering your business with a credit reference agency or directory, all have a positive impact on your credit score.

If you are a company director keep an eye on your own personal finances; if

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